🧭Phase
Capture
Wave 3
Organize
Wave 1
Get Stuff Done
Wave 2
Habits
Wave 3
Create
Refine
Prioritize
Manage Time
Complete
Track Progress
Reflect
Access Past Info
Build Habits
🎯Jobs to be done
J1 · I want to immediately capture thoughts or tasks to plan for them later so I don't lose focus.
J2 · I want to add relevant details to new tasks for efficient prioritization and execution.
J3 · I want to label tasks by categories to stay organized and avoid overwhelm.
J4 · I need a clear way to mark urgency and importance for effective time prioritization.
J5 · I need to delegate tasks so the right people are looped in.
J6 · I want to keep work and personal tools separate for privacy.
J7 · I need help summarizing and prioritizing tasks and next steps from meetings or doc reviews.
J8 · I want quick access to key information so I can plan with full context.
J9 · I need to break work into subtasks to clarify the steps.
J10 · I want to set reminders and due dates to meet deadlines and track progress.
J11 · I want tools that sharpen my ideas, inspire, and boost innovation.
J12 · I want to plan ahead so I can focus on what matters and maximize productivity.
J13 · I want to schedule time to review and prioritize new tasks later.
J14 · I want to sort tasks by categories to minimize overwhelm and stay on top of everything.
J15 · I want to rank work and household tasks by urgency to use time effectively and ensure nothing is overlooked.
J16 · I want clear reminders for what's urgent and what can wait.
J17 · I want to focus on what matters without burning out.
J18 · I want to protect my focus time to complete tasks without interruptions.
J19 · I want to offload low-priority tasks to focus on what matters.
J20 · I need breaks to keep my energy and focus throughout the day.
J21 · I want help sticking to routines during disruptions to improve productivity and wellbeing.
J22 · I need clear details so I can take the right steps.
J23 · I want to track progress to keep tasks moving.
J24 · I want to shift tasks across days so I can maintain a consistent workflow and adapt to changing priorities.
J25 · I want a bird's-eye view so I can see how different parts of my work connect.
J26 · I need to assess progress over time to feel momentum and stay motivated.
J27 · I want my work to reflect my values so it feels meaningful and I stay motivated.
J28 · I want to identify successful strategies and learn from mistakes so I can improve over time.
J29 · I want a reliable way to find past info fast so I can make better decisions now.
J30 · I want to know how much time habits take so I can fit them in my routine.
J31 · I need to block time for habits to build consistent routines.
J32 · I want to balance habits and tasks based on what matters most.
J33 · I need reminders that nudge, not guilt, so I stay on track without pressure.
😣Core Challenges
Slow or no access to tools when something needs to be created.
Tools that don't support additional content when creating.
Tool sprawl.
Manual copy / paste from Create.
Tools that don't support flexible creation of tasks and subtasks.
Overwhelm when looking at a large list of things to do.
Overwhelm when looking at a large list of things to do.
Juggling between tools.
Reprioritizing work that hasn't been completed.
Seeing the larger picture of progress across all tasks.
Searching requires some amount of berry-picking.
Not making the time for habits.